Our Story
How Buenos Dias Began
Buenos Dias started with two people who love fashion and making things happen. What began as a hobby, something to do because we loved it, slowly turned into a brand we’re proud to call ours.
We landed on hats because they’re unisex, versatile, and one of the easiest ways to wear a style that’s actually your own. We wanted to make ones that looked a little different from everything else out there.
We’re both Latino, Dara’s family is from Puerto Rico, and Jose’s parents are from Mexico and Guatemala, and that’s where the name comes from. “Buenos Dias” is something we grew up hearing everywhere, said in passing to friends and strangers alike. It has two meanings: good morning, and good days. We liked that one greeting could hold both.
The First Orders
Packed With Our Own Hands
We launched in April 2025 and were floored from day one, the orders came in almost immediately. This is that very first wave, packed by the two of us, one box at a time. We’ve never forgotten how grateful we were to the people who believed in a small brand before it was anything more than an idea. That’s still what we build every hat around: something made well, priced fairly, and worn as a reminder that today has potential.